OUR PROMISE

Dollies Weight to Go is a lifestyle and wellbeing programme, not a medical treatment, medicine or substitute for professional healthcare.

Our aim is to provide practical education, structure and accountability around eating routines, hydration, movement, lifestyle and hair health.

We do not promise a particular amount of weight loss, a particular rate of weight loss or a particular result in 30 days.

Individual results vary.

UK advertising rules require weight-control claims to be supported by appropriate evidence, and marketing must not promise specific amounts of weight loss within a stated period. (ASA⁠)

THE 9–5 EATING WINDOW

The Dollies programme may use a 9am–5pm eating window as a structured eating routine.

This is not presented as a medical treatment or guaranteed weight-loss method.

The potential practical benefits are that a consistent eating schedule may help some people organise meals and reduce unplanned evening eating.

There is no guarantee that a 9–5 eating window will cause weight loss.

The programme should be adapted or discontinued where it is unsuitable for an individual.

30 DAYS

The 30-day period is a behaviour-change and accountability framework.

It is not a promise that a particular physical or metabolic result will occur within 30 days.

Dollies does not promote starvation, crash dieting or unsafe rapid weight loss.

Very-low-calorie diets require particular caution and medical advice; Dollies does not prescribe an under-800-calorie diet through this programme. (ASA⁠)

CALORIES

Dollies does not prescribe 1,200 calories to everyone.

Individual energy requirements differ.

Any calorie target should be appropriate to the individual and, where necessary, established with a suitably qualified healthcare or nutrition professional.

FASTING & THE 12-HOUR WINDOW

The Dollies 12-hour overnight maintenance window is optional and should be individually appropriate.

We do not claim that a 12-hour fast guarantees:

• cellular repair
• detoxification
• fat burning
• metabolic healing
• disease prevention
• hair regrowth
• or a specific amount of weight loss.

“Cellular repair” is therefore educational language only, not a promised treatment outcome.

Anyone who is pregnant or breastfeeding, has a history of an eating disorder, is under 18, has a medical condition, or takes medication that may be affected by changes in food intake should obtain appropriate professional advice before undertaking fasting or significant dietary changes.

HYDRATION

Dollies encourages sensible hydration.

Any recommendation such as one pint of Dollies Pure Hydration is a programme guideline, not a universal medical prescription.

Individual fluid requirements vary.

Do not deliberately consume excessive quantities of fluid.

10,000 STEPS

The 10,000-step target is an optional activity goal where appropriate.

It is not a medical requirement.

People should increase activity gradually according to their fitness, mobility, age and circumstances.

HAIR SCIENCE THERAPY

TAILORED HAIR PLAN

Dollies may offer a Tailored Hair Plan alongside the lifestyle programme.

Hair services are for education, wellbeing, hair and scalp care and appropriate signposting.

We do not diagnose or treat cancer, diabetes, nutritional disease, hormonal disease or other medical conditions through a hair consultation.

We never diagnose from hair alone.

Where symptoms or hair loss require medical assessment, the client should be referred to an appropriate healthcare professional.

VAPERS & HAIR LOSS

Dollies does not claim that vaping is the sole cause of hair loss.

Hair shedding and thinning can have many possible causes.

The programme may encourage people who vape to consider nicotine reduction or cessation and to seek appropriate support.

Quit Nicotine 4 Life should therefore be presented as lifestyle and cessation support — not as a guaranteed hair-regrowth treatment.

FOOD, DRINKS & SUPPLEMENTS

Where Dollies promotes or sells a food, drink, tea or supplement, any nutrition or health claim must comply with applicable UK requirements.

We will not claim that a food, drink or supplement can prevent, treat or cure disease.

Health claims for foods and supplements are subject to specific UK rules and authorised claims requirements. (ASA⁠)

NO MEDICAL CLAIMS

Dollies must not use language such as:

“cures”
“treats”
“detoxes”
“heals disease”
“burns fat”
“repairs cells”
“regrows hair”
“balances hormones”
“reverses diabetes”

unless there is a lawful and appropriately authorised basis for making the particular claim.

In particular, claims implying that a food or supplement has medicine-like effects can create regulatory problems. (ASA⁠)

TESTIMONIALS & BEFORE/AFTER PHOTOGRAPHS

Client stories must be genuine and representative.

We will not use testimonials to make unsupported claims about what Dollies can achieve.

Before-and-after photographs must not be presented as a guarantee of future results.

CAP guidance specifically treats before-and-after photographs as testimonials and requires appropriate evidence and records. (ASA⁠)

AGE & VULNERABLE PEOPLE

Dollies Weight to Go is not marketed to children or young people under 18.

Weight-control advertising must not target or appeal to under-18s and must be socially responsible. (ASA⁠)

We will also avoid messaging that encourages people to become underweight or suggests that extreme restriction is desirable.

DATA & CONFIDENTIALITY

Where personal information is collected through registration, daily check-ins, photographs, measurements or hair consultations, the business should have appropriate:

• Privacy Notice
• Terms & Conditions
• Consent process
• Data-retention policy
• Safeguarding procedure
• Complaints procedure

Personal information should only be collected and used for legitimate, clearly explained purposes.

CLIENT RESPONSIBILITY

Clients remain responsible for providing accurate information about their health, medication, allergies, dietary requirements and relevant circumstances.

Dollies cannot guarantee individual results.

If you feel unwell, develop concerning symptoms or have significant or sudden hair loss, seek appropriate medical advice.

BEGIN WITH THE END IN MIND

Dollies Weight to Go is about sustainable habits rather than promises.

30 days.
9–5 routine.
Daily check-in.
Four Seasons maintenance.
Tailored hair plan.

OUR GOLDEN RULE

Educate.
Never exaggerate.
Never diagnose outside our scope.
Never promise what we cannot prove.
Refer when professional healthcare is needed.

People before profit.

This page is a commercial compliance framework, not a substitute for legal advice. Before launch, the final website, pricing, advertising, client forms and terms should be reviewed against the services actually being offered and, where appropriate, by a UK solicitor or specialist regulatory adviser.