MENS HEALTH DOWNUNDER
MEN’S HEALTH DOWN UNDER
WORLD CUP RUGBY AUSTRALIA 2027
MEN’S HEALTH DOWN UNDER
FROM THE HEART OF THE MIDLANDS
Movember Premier Diagnostics is our launch campaign for Christmas 2026, preparing people for the Rugby World Cup in Australia in 2027.
It starts with a simple question:
DO YOU VAPE?
If the answer is yes, think ahead.
Australia’s vaping framework is different from the ordinary high-street retail model familiar in Britain. Therapeutic vapes are supplied through participating pharmacies under specific conditions. (Health, Disability and Ageing)
So we are asking:
WHY DON’T WE STUDY THE AUSTRALIAN APPROACH?
Not blindly copy it. Not pretend Britain’s existing laws do not exist. But look at what Australia has done, understand the principles, compare the outcomes and ask whether Britain should go further.
FOLLOW AUSTRALIA’S LEAD.
LEARN FROM THE POLICY. VOTE FOR CHANGE.
ABOUT
WHY MOVEMBER PREMIER DIAGNOSTICS? Men can put health conversations off. We want to make the conversation easier to start. Men’s Health Down Under is our campaign doorway into a wider programme of health education, diagnostics, wellbeing and behaviour change. The campaign is independent. It is not presented as an official endorsement by the Movember Foundation, World Rugby, the Rugby World Cup, the Australian Government or the UK Government unless separately authorised.
THE MEDICAL STATION
MEDI SPA CV37 8SQ From this Midlands base, the developing model connects health education, practical support, research, business development and remote access. LISTEN. LEARN. CHECK. PLAN. TRACK. REVIEW.
PURPOSE
Our answer is: HEALTH. EDUCATION. TRAINING. BUSINESS. COMMUNITY. OPPORTUNITY.
MEANING
WHAT DOES MOVEMBER PREMIER DIAGNOSTICS MEAN? MOVEMBER The November conversation about men’s health becomes the starting point. PREMIER A commitment to a professional, organised and accessible experience. DIAGNOSTICS A reminder to ask questions, understand information and use appropriate testing pathways where relevant. MEN’S HEALTH DOWN UNDER The campaign connects the men’s health conversation with the Australia 2027 journey.
QUIT NICOTINE 4 LIFE
THE PRACTICAL PROGRAMME
Quit Nicotine 4 Life is designed for people who want to move away from nicotine.
It is not a miracle cure.
It is not a promise that everyone will quit.
It does not replace a GP, pharmacist, nurse or other qualified healthcare professional.
It provides structure.
120 DAYS.
HABIT WORKS
ONE COMMUNITY. MANY DOORS.
Pimp My Mo can connect the places people already use:
The barber.
The pharmacy.
The post office.
The pub.
The rugby club.
The café.
The independent shop.
The community centre.
The workplace.
The wellbeing professional.
The aim isn’t to turn every business into a medical service.
It’s to create connections.
A customer discovers a local business.
A business gains a new customer.
A conversation begins.
The High Street becomes busy again.
FOUR SEASONS
PREMIER DIAGNOSTICS
Where appropriate testing services are available, we help people understand the relevant testing pathway.
Testing does not replace medical diagnosis or professional healthcare.
KNOW YOUR STARTING POINT.
HAIR DECODE
NON-GENDER SPECIFIC
Hair Decode is our educational hair and wellbeing concept.
HAIR IS NON-GENDER SPECIFIC.
Hair information is not a replacement for medically indicated testing or diagnosis.
HAIR IN POST
SIMPLE ACCESS
Where available:
SERVICES
Every service is different.
Your appointment length will depend on what you book and what is appropriate for your needs.
Rather than rushing you into a package, we believe in:
Talk → Assess → Explain → Decide → Review
Your time matters.
So does your money.
MINERAL CHECK
AN OPTIONAL WELLBEING SERVICE
Mineral Check forms part of the wider wellbeing offer.
It is not a diagnostic test for nicotine addiction or vaping-related disease.
Where medical assessment is required, appropriate clinical care comes first.
TAILORED NUTRITION
SUPPORT THE NEW ROUTINE
Changing a nicotine habit can change daily routines.
Food.
Hydration.
Timing.
Lifestyle.
Our tailored nutrition approach is designed to support practical routine-building.
MAKE THE NEW ROUTINE LIVABLE.
COSTS
KEEP IT SIMPLE
HAIR SCIENCE THERAPY — £195
MINERAL CHECK — £100
HTMA — £155
QUIT NICOTINE 4 LIFE — £495
FOUR SEASONS — £995
FOUR SEASONS
£248.75 PER SEASON
You do not have to purchase everything.
Choose the service or programme that suits your needs.
Prices should be confirmed before booking.
YOUR HEALTH.
YOUR CHOICE.
THE MEDICAL STATION
HEART OF THE MIDLANDS
MEDI SPA
CV37 8SQ
The Medical Station is the physical contact point for the developing campaign.