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DENNY KING

PEOPLE. PRODUCTS. DUE DILIGENCE.

DUE DILIGENCE

BEFORE YOU BUY. BEFORE YOU CLAIM. BEFORE YOU DECIDE.
Due diligence is at the heart of the Denny King approach. For every product, service or wellbeing pathway we ask: What is it? Who is it for? What does the evidence say? What can we legitimately claim? What are the limitations? What professional support might be appropriate? Is the customer being given enough information to make an informed decision? Denny King should never rely on a miracle claim, an exaggerated testimonial or a promise that cannot be substantiated. UK advertising rules require weight-control claims to be supported by appropriate evidence, and specific claims about the amount or rate of weight loss are subject to particular restrictions. (ASA⁠)
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WEIGHT LOSS DUE DILIGENCE

WEIGHT TO GO

BEGIN WITH THE END IN MIND

Weight to Go is positioned as a personal-development and wellbeing pathway, not a promise of a particular weight-loss result.

The starting point is the person.

What do you want to change?

Why does it matter?

What does success mean to you?

What support do you need?

What is realistic and sustainable?

THE DUE-DILIGENCE CHECK

Before recommending a product, programme or service, consider:

Evidence

What evidence supports the claim?

Ingredients

What is actually in the product?

Regulation

Is it being marketed within the appropriate UK regulatory framework?

Suitability

Is it appropriate for the individual?

Safety

Are there warnings, interactions or reasons to seek professional advice?

Advertising

Does the wording promise more than the evidence supports?

Outcome

Are we helping the customer make an informed choice rather than guaranteeing an outcome?

Denny King should not promise a specific number of pounds lost, a particular rate of weight loss or guaranteed results. (GOV.UK⁠)

HAIR LOSS IS A PUBLIC-HEALTH CONVERSATION

HAIR LOSS. HAIR DECODE. THEN DECIDE. Hair loss is more than a cosmetic conversation for many people. It can affect confidence and wellbeing, and it can sometimes occur alongside illness, stress, cancer treatment, weight loss or iron deficiency. The NHS recommends seeking medical advice when someone is concerned about their hair loss. (nhs.uk⁠) That is why our approach is: Talk. Record. Understand. Test where appropriate. Refer when necessary. Then decide. WE NEVER GUESS HAIR LOSS. WE ALWAYS TEST WHERE APPROPRIATE. Hair Decode does not replace GP, NHS or specialist medical assessment. It provides a structured personal-care and information pathway alongside appropriate healthcare.

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CLAIM DIRECT

CLEAR CLAIMS. CLEAR EVIDENCE. Claim Direct can become the due-diligence and claims-information doorway within the Denny King ecosystem. Its role is to ask: What are we saying? Can we prove it? Is the wording permitted? Is the evidence current? Does the customer understand the limitation? This is particularly important for: Hair-care claims Hair-loss claims Weight-management claims Digestive-wellbeing claims Botanical products Food supplements Personal-care products Testimonials Before-and-after material Online advertising Claim Direct should be presented as an information and compliance concept, unless and until qualified legal or regulatory professionals are formally appointed.

LEGAL ASSOCIATES

INDEPENDENT PROFESSIONAL SUPPORT Where a question becomes genuinely legal, regulatory or contractual, it should be referred to an appropriately qualified professional. Legal Associates can therefore sit alongside the business as an independent professional-support pathway. Possible areas include: Business structures Contracts Intellectual property Consumer terms Website terms Privacy Product claims Advertising compliance Employment matters Franchise or licensing arrangements Enterprise agreements Denny King should not present itself as a law firm unless it is legally entitled to do so.

SOPHIE GREEN

COACHING. CLARITY. CHOICE. Sophie Green provides the human coaching element. Her role is to help people explore: Goals Motivation Habits Confidence Accountability Personal development Begin with the End in Mind Sophie does not make medical decisions for customers. SOPHIE’S CHOICE Your choice. Your goals. Your next step. The purpose is to help people understand their options so they can make their own informed decisions.

THE SATELLITE OF LOVE BUSINESS CENTRE

Everything connects back to the wider business and community hub. THE SATELLITE OF LOVE BUSINESS CENTRE Denny King Online store. Claim Direct Claims and due-diligence concept. Legal Associates Independent professional support.

Sophie Green

Coaching and personal development.

Hair Decode

Hair and scalp pathway.

MEDI spa

Personal-care environment.

Heavens Above

Heritage brand, established 2007.

Botanical Life

Nature-led brand, established 2020.

M People

Movember, Mo Sistas, men’s and women’s wellbeing.