THE VALE OF EVESHAM PILOT
HAIR LOSS DESERVES EDUCATION
NOT INSTANT GRATIFICATION
PH DIAGNOSTICS
THE COMMUNITY RESEARCH PATHWAY
The proposed PH Diagnostics initiative explores how appropriate hair-health information, nutritional education and professional referral can work together.
Potential services include:
Hair Decode
Hair Test 4 Life
Mineral Check
Hair Science Therapy
Four Seasons
Remote consultations
Supplement education
Progress monitoring
Testing must be scientifically appropriate for its intended purpose and cannot replace diagnosis by a GP, dermatologist or other qualified healthcare professional.
HOLLAND & BARRETT
THE HIGH-STREET CONNECTION The Evesham Holland & Barrett store is located at: 25 BRIDGE STREET EVESHAM WR11 4SQ The store is listed as a health-food, health-and-beauty and vitamins/supplements retailer. (Yell) Our research and business-development initiative proposes exploring whether an appropriate collaboration could support better public education around hair loss, nutrition and responsible supplement use. IMPORTANT This is a proposal, not a claim that Holland & Barrett currently endorses, operates or provides the Dr MEDI Spa / PH Diagnostics programme. Any partnership, test-kit collection arrangement, campaign or co-branded service would require formal agreement.
MINERAL CHECK
EDUCATION BEFORE SUPPLEMENTATION
FOUR SEASONS
THE LONGER VIEW OF HAIR HEALTH Hair changes take time. The Four Seasons model provides a framework for regular review: SPRING DISCOVER SUMMER DEVELOP AUTUMN REVIEW WINTER REFLECT
THE NATURAL GREEN PHARMACY
KNOW WHAT YOU USE The Natural Green Pharmacy vision supports education around: Ingredients Materials Supplements Botanical products Personal care Hair care Responsible purchasing Where products are described as BPA-free or making another specific technical claim, the claim should be supported by appropriate manufacturer documentation or testing.
THE RESEARCH QUESTION
CAN THE HIGH STREET BECOME PART OF THE HAIR-HEALTH CONVERSATION? We want to investigate: What are people buying for hair loss? What information are they receiving? What do they understand about supplementation? When are they seeking professional help? What do hairdressers notice first? How can appropriate referral happen earlier? Can better education reduce inappropriate quick-fix purchasing? THIS IS RESEARCH. THIS IS BUSINESS DEVELOPMENT. THIS IS COMMUNITY EDUCATION
THE HAIRDRESSER AS THE FIRST CONVERSATION
HAIR IS OUR BIOLOGICAL STORY — BUT NOT A DIAGNOSIS. The professional hairdresser can become an important point of contact for education and signposting. The aim is to create a bridge: SALON ↓ EDUCATION ↓ APPROPRIATE TESTING ↓ PROFESSIONAL REFERRAL ↓ FOLLOW-UP
THE VALE OF EVESHAM PILOT
FROM THE HIGH STREET TO THE COMMUNITY The proposed network connects: Holland & Barrett PH Diagnostics Dr MEDI Spa The Natural Green Pharmacy Botanical Life Hair professionals Sole Traders United Time Banking Community education
THE BUSINESS DEVELOPMENT MODEL
AHEAD OF TIME
Our wider campaign is built around one principle:
PREVENTION SAVES LIVES.
That does not mean a Hair Decode appointment can prevent or diagnose every illness.
It means we want to encourage a culture where people:
Notice changes.
Talk about concerns.
Attend appropriate health screening.
Seek medical advice when needed.
Don’t wait until something becomes a crisis.
Hair can be the starting point.
The right healthcare professional provides the medical assessment.
HAIR GIVES THE HEADS-UP.
PROFESSIONALS PROVIDE THE NEXT STEP.
THE MISSION
Hair Decode is also designed for barbers, hairdressers, beauty specialists and co-workers.
We provide education around:
Anatomy & physiology
Hair-loss awareness
Scalp care
Consultation
Health & safety
Professional boundaries
Track & Trace
Hair Genealogy
Hair DNA education
Referral and signposting
Sustainable product choices
Business development
The objective is to help professionals provide better-informed personal care without stepping beyond their qualifications.
KNOW YOUR SCOPE.
KNOW YOUR STANDARDS.
KNOW WHEN TO REFER.
THE VALE OF EVESHAM
MOVEMBER DIAGNOSTICS
ONE MAN WENT TO MO
Hair is health.
Hair is confidence.
Hair is a conversation starter.
Hair can give you a heads-up.
Your scalp deserves attention.
Your products deserve attention.
Your health deserves attention.
STAY HAIR AWARE.
STAY HEALTH AWARE.
STAY AHEAD OF TIME.
HAIR DECODE
YOUR HAIR & BEAUTY SPECIALISTS
Medical Station — Dr Medi Spa
First-Floor Clinic
12 Montpellier Walkway, Cheltenham
Head Office: Medi Spa, CV37 8SQ
FOUNDER
Suzanne McLaughlin MBRCP
Hair & Scalp Specialist
Dermotrichologist
40 years in practice
BOOK
Find Hair Decode on Treatwell
KNOW YOUR ROOTS.
DECODE YOUR JOURNEY.
GET THE HEADS-UP.